What is the Selling Process?


1. Contact a Sales Consultant
2. The Sales Consultant will make a time to view the property.
3. The Sales Consultant will introduce you to the Harcourts Promise of Service

The sales consultant will ask you questions to find out about you and your particular situation and requirements. They will present and discuss with you a Comparative Market Analysis , then go over the various methods of sale available to you and your marketing options. As a full service agent they will cover off all the industry requirements and full disclosure obligations required by the legislation they operate under.

Once the property is listed you will receive the Harcourts Promise of Service. This includes a written marketing plan, post inspection feedback, weekly written marketing report, regular marketing review meetings and all offers will be presented in writing.

Home Buyer Journey
Typical Buyer Journey

Buyer activity

Buyer enquiry and inspections will be at their highest when your property first enters the market. Current prospective buyers will always be quick to view a new listing. However, once this rush of activity has passed, there is no need to feel concerned or anxious as the level of enquiry decreases.

Most buyers look at, on average, 14 properties before they buy. Rest assured Harcourts will be staying in regular contact with all potential buyers for your property.

Early offers

When a buyer has viewed several properties they often act quite quickly once they find a home that appeals to them the most. This can often lead to a keen buyer presenting an offer early to avoid ‘missing out’. We would recommend you consider any early offers seriously.

Open homes

Buyers purchase with emotion rather than with logic. To enable Harcourts to encourage a potential buyer to take emotional ownership of your property, we recommend you are not present in the property during open homes. Rest assured we will maintain the security of your property and possessions at all times. Group viewing at open home times will allow you to prepare the property to be seen at its best.

Weekly meetings

Communication between you and the sales consultant is essential throughout the selling process. The role of the salesperson is to be the messenger from the market and to report all feedback to you. In this way, when you get an offer on your property, you will be able to make an informed decision.

Contract of sale

The sales consultant will follow any contract of sale through to settlement date, staying in communication with both the buyer and yourself. Be assured they will continue to market your property if the contract has conditions waiting to be met, for example “subject to finance approval?”. Marketing for a buyer will only stop when the property is legally sold - unconditional.

 
 
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